Mike Schmidt aka Mohawk Street aka Mike Mohawk aka M. Schmidty

Hello! I'm
Mike Schmidt.

(Nice to meet you.)

I'm a co-founder at morel, a creative design and storytelling agency based in DC. On any given day you'll find me collaborating with a talented team of designers, filmmakers, journalists, editors, developers, artists, illustrators and photographers, most recently at National Geographic, where I was responsible for the vision, strategy and management of the short-form video team.

I really just love making things with people, especially interactive experiences, short films and multimedia content. Before National Geographic I spent two years as the Associate Creative Director of the experimental iPad news publication, The Daily. I thrive on collaborative mayhem, high fives, creative problem solving, strong coffee and long walks in the park with my sweet, social, pit-mix, Pepper. Thanks for visiting!

Featured Projects

^ The Marshall Project

Morel designed a new site and design system for this forward thinking, non-profit single-topic journalism endeavor about the criminal justice system in the United States. We worked to develop smart design solutions that visually paid homage to the time period of their namesake, Thurgood Marshall, but still felt modern and updated.

^ The Center for Digital Arts

Morel designed a fresh, updated branding system and crafted a new website for the new ownership of this Boston digital training school that specializes in photo, video, design, 3D animation and code – skills building that is close to my heart!


^ National Geographic Short Form Video

I was responsible for three teams that made short form video as one cohesive unit. We made original short, documentary films for News, The Magazine and numerous special projects including animations, sponsored projects and over a dozen pilot series. Our team ran the video domain for national geographic as well as the heavliy trafficked Youtube Channel.


^ Serengeti Lions

Nick Nichols and Nathan Williamson spent two years in the field with a battery of high tech image making gear. And the digital team came together to make one of my favorite all time projects. Jody Sugrue led the charge on the ux and design, and my team worked on the immersive video content. We even won a webby for best use of video.

^ Year in Review

At the end of 2013 a few of us cherry picked a handful of our favorite things created at NG that year. We crafted gorgeous new video teasers and built it into an interactive experience.

October Cover Ipad

^ 125th Anniversary Issue

For this special magazine edition we developed a full multimedia experience for the iPad edition and the website. Incorporating video interviews of our photographers and an animated cover. Plus, we launched a 50-video series about the power of photography that appeared bi-weekly on our photo blog, Proof.

^ Last Days of a Storm Chaser

When Tim Samaras, the legendary self-taught scientist, engineer and tornado expert, was killed in the biggest storm ever recorded, we crafted a multimedia story to honor his lifes work. A short film was combined with an interactive video that captured the intersecting paths of Tim and the storm from multiple perspectives.

2011 02 The Daily On Ipad

^ The Daily

I was amongst the first wave of iPad content creators at this innovative and beautiful, but ultimately doomed, news publication. I was there from the beginning to launch it on the first generation iPads and helped steer the design team for two years.

2011 02 The Daily gift and gadget guide

^ Gift & Gadget Guide

A micro-team from The Daily hacked the app source code and created a single, beautiful iPad issue featuring the best in tech with a retro-modern feel. Featuring gorgeous illustrations and designs, original photography and interactive videos it was downloaded over a million times.

^ Alexia Foundation

I partnered with Jody Sugrue and Tom Jackson to rethink the website and branding for this revered photography grantmaking foundation. Much of the structure and branding we created is still in place, but unfortunately they have changed up the overall designs.

New York Times Graphics

^ New York Times Graphics

I joined the graphics team during the 2008 and 2010 Olympics games to provide dozens of information graphics and multimedia coverage on deadline. I would work on a few projects in advance of the games, but then it was all hands on deck every night to produce original interactive content before readers opened their browser each morning.

Rights Not Rescue

^ Rights Not Rescue

The Open Society Foundation commissioned me to illustrate and animate this short film about the Sex Workers rights in Africa – based on a documentary audio piece that features real voices.

About Mohawk Street

I was born in the 70's and raised on the coolest block in Chicago, Mohawk Street, between Armitage and Dickens. Home wasn't just inside the building, but out on the street, laughing on the stoops, drawing on the sidewalks, racing through the gangways and exploring the alleys. In 2001, I named my personal studio after my original stomping grounds.

© Mike Schmidt aka Mohawk Street. All rights reserved.